Terms of service

Who We Are

Blue is the trading name of Blue Lifestyle Ltd, company number 11532620, registered in England and Wales. Our registered office is Fulford House, Newbold Terrace, Leamington Spa, Warwickshire, United Kingdom, CV32 4EA.

For orders, cancellations, returns, complaints or questions about these terms, email hello@bluelifestyle.co. You can also write to Blue Lifestyle Ltd at our registered office. Product returns go to that same address under our Refund Policy.

These terms cover purchases from Blue and use of our website. Any mandatory consumer rights that apply to your purchase take priority over a conflicting term.

Products, Accounts And Ordering

Read the product description, ingredients, directions and warnings before ordering. We are responsible for supplying goods of satisfactory quality, fit for their particular purpose where the law requires, and matching their description.

Our food supplements are not intended to diagnose, treat, cure or prevent disease. Information on our website and in our communications is not medical advice. Follow the product's directions and warnings; consult a qualified healthcare professional where appropriate.

Orders should be placed by someone aged 18 or over. Please provide accurate contact, billing and delivery details and use a payment method you are authorised to use. Keep your account credentials secure and tell us promptly if you believe they have been compromised.

Placing an order is an offer to buy. Orders are subject to acceptance and availability. Your order confirmation records the products, price and any subscription plan ordered. If we cannot fulfil an order, we will contact you and refund any payment for goods we cannot supply without undue delay. This does not remove any other remedy you may have for an accepted order.

Contact us promptly if you need to change an order. Processing may limit practical changes, but it does not remove statutory cancellation rights.

Prices And Payment

Prices are shown in GBP unless stated otherwise. The total payable, including any applicable taxes and delivery charges, is shown before payment. Eligible discounts and their conditions are set out with the offer and at checkout.

Prices or promotions for new orders may change. That does not retrospectively change the price of an accepted order or permit an unagreed change to an existing subscription. Continued use of our website is not consent to a new subscription price.

Delivery

For one-off DAWN orders, standard UK delivery is GBP 3.95 below the GBP 50 qualifying order-value threshold and free at GBP 50 or above. Standard UK delivery for DAWN subscriptions is free, with no minimum spend. Other products or mixed baskets may have additional delivery charges, shown before payment.

Our Shipping Policy explains delivery. Unless another delivery time or period is agreed, goods must be delivered without undue delay and within 30 days after the contract is made. Repeat deliveries follow the agreed subscription schedule.

We remain responsible for resolving problems with the carrier we arrange. Estimates and circumstances outside our control do not remove your statutory rights for late, missing or damaged goods.

DAWN Subscriptions

A subscription is an ongoing purchase with repeat charges and deliveries, not a one-off order. DAWN billing and delivery intervals are every 30 days, not calendar-monthly.

The plan and offer shown before payment set out the quantity, recurring price, any discount conditions and duration, and any minimum commitment or cancellation conditions. A separately applied discount on one order does not, by itself, establish the net price of every renewal. We will not impose an unagreed price change.

To cancel future subscription charges or ask about your plan, email hello@bluelifestyle.co. Our Subscription and Cancellation Policy explains the distinction between stopping future deliveries and exercising return or statutory cancellation rights.

Returns, Refunds And Complaints

We accept change-of-mind returns of unopened, unused products with their original product seals intact within the period set out in our Refund Policy. We do not accept opened or used products for change-of-mind returns to the extent permitted by law.

The health or hygiene exception applies only to genuinely unsuitable sealed goods unsealed after delivery. Opening ordinary outer packaging does not automatically remove a statutory cancellation right. Faulty, damaged, incorrectly supplied or misdescribed goods retain their statutory remedies, including after opening.

There is no 48-hour limit on your statutory rights. We will provide the remedy required by law. Statutory cancellation does not require our prior approval or use of a particular form.

Send complaints to hello@bluelifestyle.co or write to Blue Lifestyle Ltd at our registered office above.

Website Content And Acceptable Use

Our branding, text, images, videos and design belong to Blue Lifestyle Ltd or its licensors. Do not use them commercially without permission, except where the law permits it.

Do not use our website for fraud, unlawful activity, infringement of intellectual property, distribution of malicious code or interference with its security. We may restrict access where reasonably necessary to protect the service or comply with law. This does not remove your rights relating to an existing order.

Shopify, Third-Party Services And Privacy

Our store is hosted on Shopify. Our existing Privacy Policy explains the use of personal information, including disclosures involving Shopify, payment processors, fulfilment and shipping services, analytics providers and other third parties.

Independent third-party websites and services have their own terms and privacy notices. A link does not make Blue their operator, but it does not remove Blue's responsibilities for a purchase from us.

These terms do not turn website use into consent for optional marketing or tracking where consent is required by law.

Liability And Your Rights

Nothing in these terms excludes or limits statutory consumer rights, our obligations to supply satisfactory and correctly described goods, or liability that cannot lawfully be excluded. This includes liability for fraud or death or personal injury caused by negligence.

Applicable Law

The law of England and Wales applies, without taking away mandatory consumer protections that apply where you live. You may bring proceedings in the courts available to you under applicable consumer law. Consumers in Scotland or Northern Ireland are not required by these terms to use only the courts of England and Wales.

Changes To These Terms

The version supplied or made available when you place your order applies to that order. Later website updates do not retrospectively replace agreed terms for existing orders or subscriptions. Any change to an existing subscription must have a lawful basis, clear notice and any agreement required by law.